Google is constantly working to make changes in its website policies and guidelines. They aim for a more business-friendly model by making it more diverse and interactive. This diversification has helped in giving out two sets of results every time. Even though the strategies are changing, Google makes the platform more user-friendly and interactive. What role do a writer and content creators play in the organic growth of the platform? It turns out that these play a significant role in optimizing the search snippets of the website.